The 2023 ISG Provider Lens™ AWS Ecosystem Partners report for Germany highlights a growing interest in Amazon Web Services (AWS) among German companies. This includes those lacking prior experience or resources. The report, by Information Services Group (ISG), a global technology research and advisory firm, indicates a positive trend for AWS partners.
About ISG provider lens™ research
ISG’s research series is unique, combining data-driven research with real-world advisory experience. It’s used by enterprises for sourcing partner selection and by ISG advisors for client recommendations. The series covers global, European, U.S., Canadian, Brazilian, U.K., French, Benelux, German, Swiss, Nordic, Australian, and Singaporean/Malaysian markets. Future expansions are planned.
About ISG
Founded in 2006, ISG (Nasdaq: III) is a leading global technology research and advisory firm. Based in Stamford, Connecticut, it serves over 900 clients, including 75 of the world’s top 100 enterprises. Specializing in digital transformation, ISG employs over 1,600 professionals in more than 20 countries.
Impact of covid-19 and inflation
The lingering impact of COVID-19, coupled with inflation concerns, is accelerating cloud-based services’ market penetration in Germany. These conditions benefit AWS partners in cloud migration and support.
Role of migration partners
Migration partners are crucial for clients transitioning to the AWS platform, according to Alexandra Classen, ISG EMEA partner in Germany. Their support simplifies customer entry into AWS, benefiting both AWS and its partners.
AWS attractiveness
AWS’s attractiveness to service providers and technology vendors is rising. Its collaborations, as part of the AWS Partner Network (APN), cover consulting, data analytics, machine learning, managed services, migration services, and SAP workloads. AWS also aids partners in developing AWS-based businesses and solutions with comprehensive support.
Increasing relevance of AWS ecosystem
The growing importance of AWS as an IT provider elevates its partner ecosystem’s relevance to enterprise customers. Partners gain from follow-on business opportunities following successful customer transitions to AWS.
Market opportunities for mid-sized enterprises
The increasing popularity of cloud platforms like AWS is creating a market for mid-sized enterprises yet to move to the cloud. Factors such as change management and digital business strategies drive this interest. A 2022 ISG study found that 19% of German cloud solution users and planners in companies with 50 or more employees planned to adopt cloud-native solutions in 2022-23.
Need for guidance in AWS solutions
Many German mid-sized companies are attracted to AWS solutions but often lack the expertise. They rely on AWS partners for initial guidance, notes Jan Erik Aase, ISG Provider Lens Research global leader.
SAP’s role in AWS market growth
The report also examines how SAP’s portfolio expansion through AWS is contributing to the growth of the AWS SAP solutions market.
—
Get in touch with one of the PL Talents’ experts – we are the number one tech recruitment specialist in Germany.