In our 12th episode of Data Unplugged I had the pleasure to speak with Alexey Dubrovin, Director Data at CARFAX Europe about data products and data as a product, the journey at Carfax and how to get paid for your data – sometimes not even with money.
More details on the episode below
– 00:30 – Introducing Alexey and Carfax
– 01:09 – The differences between data products and data as
a product
– 05:20 – Is there a new trend in data?
– 06:57 – When building new data products, where do you
start?
– 11:05 – Challenges Alexey faced when building the data
products
– 17:15- Trust and quality
– 22:34 – Building something the customer wants
– 34:25 – Benefits of continuing to improve and build out
your data products
– 37:35 – Data as a product for Carfax’ internal purposes
– 43:10 – In hindsight, would you have done anything
differently now, when building or selling data as a product?
– 45:02 – Difference between building data products for external
vs internal purposes
– 48:50 – GDPR and selling data
– 58:50 – ChatGPT and selling data
– 01:01:01 – Monetising a data product without selling it