Apple is reportedly on the brink of acquiring Brighter AI, a German startup known for its advanced privacy technology. This move aims to enhance the privacy features of Apple’s latest offering, the Vision Pro. Launched officially in the US on February 2, the Vision Pro is priced at $3,500. Apple’s interest in Brighter AI highlights the tech giant’s commitment to bolstering the privacy capabilities of its mixed reality (MR) headset.
About Brighter AI
Brighter AI, established in 2017, is at the forefront of anonymizing personal data within images and videos. Their flagship technology, Deep Natural Anonymization, innovatively replaces identifiable features with realistic synthetic alternatives. This method ensures subjects remain unrecognisable while retaining the natural look of the scenes. Brighter AI’s technology not only maintains privacy but also aids companies in adhering to strict data protection laws like the GDPR. This acquisition is a testament to Apple’s dedication to privacy, aiming to minimize the risk associated with capturing identifiable information in public spaces.
Vision pro’s privacy enhancement
The integration of Brighter AI’s technology into the Vision Pro is a strategic move by Apple. It addresses potential privacy concerns that may arise from the MR headset’s capability to discreetly capture videos and photos. Unlike smartphones, the Vision Pro offers a more covert means of recording, raising unique challenges in maintaining privacy. Brighter AI’s solution enables the alteration of images to anonymize subjects effectively, ensuring compliance with privacy regulations.
Apple’s Vision Pro, now available with over 600 apps and games designed specifically for the headset, presents a new frontier in MR technology. The acquisition of Brighter AI is poised to significantly improve the device’s privacy features. “This technology could also be useful in future devices that make photo and video capture less noticeable,” reports 9to5Mac. A subtle visual cue on the Vision Pro’s front panel signals when media is being captured, further enhancing user privacy.
This strategic partnership underscores Apple’s commitment to privacy and innovation. By incorporating Brighter AI’s cutting-edge technology, Apple not only strengthens the Vision Pro’s privacy features but also sets a new standard for privacy in MR technology.
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