The German startup Vay has recently launched its unique teledriving service in the U.S. Teledriving allows drivers to remotely control cars. This service is now live in Nevada, particularly in Las Vegas. Vay’s innovation sets it apart from other American companies in the mobility technology sector.
With $110 million in funding from major investors like Kinnevik, Coatue, and Eurazeo, Vay is positioning itself strongly in the market. This launch marks Vay’s first significant entry into the U.S. market.
Vay’s Service Model
Vay’s service model is distinct. Users can get cars delivered to them by remote drivers. After using the car, they can opt for a teledriver to take over and park it. The car is then returned by the teledriver.
The company has conducted successful tests in Europe and the U.S. These tests involved remote drivers and empty driver seats. Vay emphasizes safety, requiring rigorous tests for its teledrivers.
“We develop our teledrive technology to fulfill applicable safety requirements,” said Thomas von der Ohe, Vay’s CEO. He added, “With teledriving, a human is in charge, handling complex maneuvers based on human perception.”
Regulatory Compliance and Safety
Von der Ohe highlighted the company’s adherence to local laws. He confirmed that authorities in Nevada were involved in the technology’s rollout. This ensures compliance and safety in Vay’s operations.
Comparing Vay and Tesla
Vay’s business model differs significantly from Tesla’s approach to self-driving. It offers a car rental service where users order a car, driven remotely to them. After using it, a teledriver remotely parks the car.
Vay, though smaller than Tesla, believes its model will gain traction as demand for alternative mobility rises. Von der Ohe sees Vay’s solution as more effective than robotaxis like those from Tesla, Waymo, or GM’s Cruise.
Challenges in the Robotaxi Industry
2023 was challenging for the robotaxi sector. GM, a key player, reduced spending on its Cruise unit by 50%. This decision followed accidents involving robotaxis, including a collision with a fire truck.
“Technically, operating a robotaxi service is very difficult,” von der Ohe told CNBC. He noted that autonomous fleets, like Waymo’s, are rare successes.
Von der Ohe also pointed out cost challenges. “Right now, they’re far from operational and capex cost efficiency,” he said.
“We come at these challenges in a completely contrarian way,” von der Ohe concluded, indicating Vay’s unique market approach.
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