DeepL SE, a Cologne enterprise which provides the AI-based translation software, has made its debut on the Forbes Cloud 100 list. Its success is attributed to a machine learning model that surpasses Google’s in precision.
About DeepL and the technology behind it
Founded in 2017, DeepL stands out with its highly accurate translation software. Unlike its rivals, DeepL combines advanced AI with human native language speakers for nuanced translation. It focuses on quality over quantity, offering translations in 31 languages compared to Google’s 130. DeepL’s team of 20 in-house editors and over a thousand global translators ensures the highest translation quality.
DeepL’s diverse user base and business model
DeepL has over 10 million monthly active users, with 500,000 paying subscribers. Users range from grandparents communicating with grandchildren to couples overcoming language barriers. The software is widely used by enterprises, including 20,000 customers like Mercedes Benz and Deutsche Bahn. In January 2023, the Cologne-based startup raised about $100 million, valuing it at $1 billion.
Comparison with competitors and future ambitions
DeepL, despite fewer downloads than Google Translate, is acclaimed for its accuracy. Professional translators, such as Nina Gafni, prefer DeepL for its cultural nuance and precision. The software offers comprehensive features, including document translation with formatting intact, alternative translations, tonal modifications, and a custom dictionary. CEO Jaroslaw Kutylowski plans to develop an in-house large language model to enhance DeepL’s capabilities.
Technological edge and market potential
Originating from the Linguee search engine tool, DeepL’s unique approach does not currently employ Transformers or large language models. However, Kutylowski is focused on incorporating these technologies in the future. With a growing emphasis on interactive and dialogue-based translation, DeepL is gearing up to expand its AI model training capabilities. In the $27.9 billion global translation services market, DeepL’s focus on quality positions it competitively against giants like Google and Microsoft Translator. Its commitment to AI innovation and quality translations suggests a promising future in the AI translation landscape.
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